Top New Jersey Specialty License Plates - Michael Towner (Iconic Legacy)

The New Jersey Motor Vehicle Commission offers 17 dedicated plates that cost $50 for the initial purchase and an additional $10 a year that goes to causes ranging from supporting parks to endangered species to helping children of fallen law enforcement officers. The Battleship New Jersey plate has a $15 annual renewal fee and the Garden State agriculture plate carries no renewal fee, but it costs $70 to buy.
Some plates issued in the past for specific causes have been discontinued because of lack of sales.
The MVC initially resisted issuing "Choose Life" plates requested by the Children First Foundation to promote adoption because it was seen as weighing in on the more controversial abortion issue, but in 2010, the plate was made available. While MVC officials said that plate is still offered, sale figures were not included among statistics the commission provided to the state legislature earlier this year. It also is not listed on the MVC website with other dedicated plates.
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Top Selling Plates for 2018:

1. Shore to Please (43,763).
With 130 miles of oceanfront coastline, proceeds support special New Jersey shore cleanup programs.

2. Law Enforcement Memorial (31,262).
This license plate is a visible and financial show of support for families of police officers who made the ultimate sacrifice. The proceeds help fund scholarships for children of officers who died in the line of duty. The scholarship is administered by the New Jersey Higher Education Student Assistance Authority. ​

3. Conquer Cancer (19,356).
Helps the fight to find a cure and express visible support to others fighting the disease. Proceeds from the plate help the New Jersey Commission on Cancer Research support cancer research projects in the state. ​

4. USS New Jersey/ ‘Battleship’ (14,447).
The historic World War II battleship preserved in Camden. Built in 1943, the Battleship New Jersey was decommissioned in 1991. Proceeds from sales help support the battleship's restoration and exhibition through the Battleship New Jersey Museum and Memorial. Last year, sales increased 4,628 increase from 2017 sales.

5. Animal Friendly (13,295).
The letters IM are placed so the plates read “I’m animal friendly” and proceeds benefit low cost neutering and spaying programs in the state. This is the second version of this popular plate. The first 1995 version featured a dog and cat and paw prints as the design. ​

​Wildlife Conservation (Bald Eagle) sold 10,132, United We Stand 9,742, Agriculture/Garden State 7,166, Treasure our Trees 3,838 and Pinelands 3,599, round out the top 10. Sales of the Pinelands plate literally contribute to more Pinelands by helping to buy more land for the Pinelands National Reserve that spans seven southern counties.