Donors are pouring money and goods into Australian bushfire relief efforts, as organizations struggle to direct the contributions to where they can do the most good. Charity directors say some donors likely have only a vague sense of where their money is going. A Facebook fundraising event for a rural fire service that had a goal of $20,000 took in $34 million, making it the largest one ever on the platform. A fire commissioner said the organization will likely spread around the windfall to fire victims or other fire services. Meanwhile, the Australian Red Cross has raised about $67 million in individual contributions since July 1, compared with $7.5 million during a drought appeal last year. And a wildlife rescue group in New South Wales has raised $9.6 million, likely siphoning off donations to other regions as donors may have thought they were contributing generally to help animals caught in the inferno. Australian philanthropist Andrew Forrest is touring the U.S. seeking support for efforts to prevent and mitigate fire disasters worldwide. He and his wife, Nicola, have pledged $48 million through their Minderoo Foundation in response to the bushfires raging in Australia. The foundation has set up a fire fund to accept donations and hopes to raise more than $344 million for fire-resilience efforts.
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