Florida Specialty License Plate Revenue Continues the Long Road Back to the Revenue Generated Pre-DMV Registration Fee Increase - Michael Towner, Iconic Legacy

​Total annual revenue generated from specialty license plates continues to try to get back to the annual revenue amount that was generated from the program prior to the significant increase in registration fees and taxes that were introduced by the DMV in August, 2009.
In 2008, 1,524,608 specialty license plates were sold, generating $34,383,524.65, compared to 1,446,623 ($33,509,016.00) in 2018.

Prior to 2009, specialty license plate sales increased every year, despite the economic recession. The 2009 Florida State Legislature significantly increased vehicle registration fees, particularly with respect to purchasing specialty license plates. In 2008, annual sales of Florida Specialty License Plates amounted to 1,623,486. Since 2009, there has been a 19.78% decline in Specialty Plate sales, reflecting approximately $7 million lost in annual revenue. 
In September, 2013, the Florida Legislature reduced some fees associated with vehicle registrations, however, did not address the significant increase in the cost to purchase a new specialty license plate that was imposed in 2009.